If a pilot wanted to fly you in their underwear, technically they could legally do it!

See, in the old days, pilots wore whatever they wanted. As long as they looked somewhat presentable.

Back then, things were also way different when it came to travel.

The passengers had a clear view of the flight crew on their controls.

Security was not nearly as strict as it is now.

Then one day, the airlines realised something:

If the customers can see the crew…then maybe they could “enhance the experience” by having the crew in uniform!

It makes sense when you think about it.

Why do you think doctors wear those lab coats anyway?

Of course, it’s for hygiene reasons, but also because when you see a person in a lab coat, your mind instantly switches to “I trust this person” mode.

When pilots started wearing uniforms, the passengers started feeling that much safer.

And this is no different from how certain “trust elements” in your presentation can radically change how your market looks at you.

When you look at what your market associates with authority and status and apply it to your image, it makes a huge difference in how your customers see you.