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I recall a few years back Fiverr was under fire for having gigs where you could buy fake testimonials.
Sadly, there was no shortage of buyers. Why wouldn’t there be? On the surface, fake testimonials are probably the easiest way to instant credibility that money can buy. Unfortunately, when you’re new on the scene, perhaps with a fresh offer with no testimonials, or with zero presence on the market, you may feel the need […]
Overwhelming. At this point, most people just give up. However, some start looking up to other people who have already done what they want to accomplish. You need to use caution when you do that. First, you need to internalise your capability to achieve your goal. How? The advice most people will give you is […]
Scarcity is a powerful motivator – the less there is of a thing, the more that thing is worth, right?
It only works when it’s believable. A big part of it is that your audience needs to know beyond a shadow of a doubt that you’re going to stick to your guns. It may take a while to establish that sort of reputation. But once you do, you’ll see a steady conversion increase whenever you […]
.. which basically means you take a fault that your product has and you admit it, right upfront. It can increase your sales massively, no matter what it is you sell, create, or help people with. The #1 thing that most people get wrong with this concept is they use it in the wrong context. […]
If a pilot wanted to fly you in their underwear, technically they could legally do it! See, in the old days, pilots wore whatever they wanted. As long as they looked somewhat presentable. Back then, things were also way different when it came to travel. The passengers had a clear view of the flight crew […]