Are you looking for a beginners guide to email lead generation success? If so, then this blog post is perfect for you.
We will discuss nine steps that every business should take to create a successful email marketing campaign.
These tips are designed to help you generate more revenue and improve overall customer satisfaction.
Step One: Determine Your Lead Generation Budget
The first step in lead generation success is figuring out how much you are willing to spend on generating leads.
For example, you will need software to automate and scale the process, so you will need a budget to make that happen.
Step Two: Identify Your Unique Selling Proposition (USP)
The next step is to figure out your USP, what makes your company different from everyone else? What are the benefits of using your product or service instead of someone else’s?
Step Three: Develop a Lead Generation Message
Next, you will need to develop a message – this is the most critical step! You should tell people what they can expect if they call or email and how that will benefit them immediately.
This might include discounts for first-time customers, free shipping or other special offers.
Step Four: Get Personal with Your Content
The next step is to be personal with the content, remember that you are looking to solve the prospect’s problem. You should use the email to explain why they might want your product or service, provide a situation that would be beneficial for them to use your solution.
Step Five: Create a Clear Call to Action
Make sure you have a clear call-to-action (CTA). The CTA should be designed to encourage prospects or customers to take some action, such as clicking on your link.
There are many ways that you can do this, but one example is to create a countdown timer that tells prospects how long they have until the offer expires. Whatever you do, make sure your CTA stands out from the rest of the email and catches readers’ attention!
Step Six: Build an Effective Landing Page.
Now you need to build a landing page, which is the destination for your leads. A good landing page will have clear call-to-action buttons – what do you want people to do once they get there? You should also include social media share icons so users can spread the word on your behalf.
Step Seven: Add the Landing Page to Your Email Signature and Website
Now that you have a landing page, it’s time to put it on your website. You’ll also need to add links in emails so people who click through can navigate from there too. Include clear calls to action with a reason why they should click now.
Step Eight: Leverage Third-Party Tools to Track Leads and Sales Funnel Progress
Understanding the marketing metrics is vital so you can make sure your email campaigns are working. Tracking leads as they flow through a sales funnel will help you identify where conversions can be improved.
You’ll need third-party tools for this, however, some email marketing platforms have a form of analytics included.
Step Nine: Follow Up with Prospects and Customers to Set a New Appointment or Close the Sale
A follow-up email sequence is crucial if you want leads. It’s not as simple as shooting off one email and waiting for the leads to flow in.
We see that it takes on average three follow up emails before you start to become annoying. Around 70% of our responses come from chaser emails. Sometimes people need time to think or a little nudge to remind them.
Understanding the marketing metrics is vital so you can make sure your email campaigns are working. Tracking leads as they flow through a sales funnel will help you identify where conversions should be improved.
Finally, to get the most from your campaigns, you want to connect your email marketing lead generation with your CRM.
This is just the beginning, and you might want to learn more by joining our FREE 30-day Email challenge.